Disturbingly thick, decidedly undersweet-- you almost have to chew it to get it down, which is a lot more work than the payoff is worth. I do appreciate the confidence to go low on the sugar, while not supplimenting with another kabuki sweetener. It's unique, and has a hefty protein kick, but the thickness-to-creaminess ratio is dissatisfyingly high, and I'm left with a dry mouth, full gut, and shattered dreams. Ok that's a bit dramatic.
